Monday, March 29, 2010

What We're Reading: Switch

It was a good day when I found out that the Heath brothers, Chip and Dan Heath, had written a new book. You can read my thoughts about their first, Made to Stick, here. The new one is called Switch: How to Change Things when Change is Hard. In it, they discuss the nearly constant battle between your "Rider", who is the analytical and logical part of you, who sits precariously atop your "Elephant", the more emotional part that usually gets its way. As with Made to Stick, they draw on many interesting real life examples to illustrate their points: the teacher who motivated her first graders by announcing that she would make them into third graders by the end of the year, the journal that reduced its peer review period from over a year to five weeks, and a college student who convinced the residents of Saint Lucia to embrace their native parrot and assist in conservation efforts. They show that change is difficult but it can happen, in the workplace, at home, and in society as a whole. Now, if only my personal elephant didn't like cookies so much...

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